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Marketing Committee Reports

Energy Efficiency Board Marketing Committee Marketing Reports
 

Marketing Committee Marketing Reports

Background

The Eversource and United Illuminating marketing teams, as administrators of the Energy Efficiency Fund/C&LM programs, provide monthly reports on their marketing activities. These marketing reports are intended to support data-driven decision-making, enhance marketing effectiveness, and help the EEB Marketing Committee and the Companies measure and understand the performance of marketing efforts.

The companies produce three types of reports:

  1. Website reports which provide indicators on the performance of the Energize Connecticut website;
  2. Social media reports which provide indicators on the effectiveness of the Energize Connecticut social media channels; and
  3. Campaign and campaign activity reports which provide indicators and documentation on the series of activities that support energy efficiency services and products (like Home Energy Solutions).

These reports are updated on a monthly basis. 

Monthly Reports

Below please find the monthly marketing reports provided by the Companies.

PeriodWebsite ReportsSocial Media ReportsYTD Campaign Reports
August 2017Social Media Report
June 2017Social Media Report
December 2016Website ReportSocial Media Report
March 2016Campaign Reports (Eversource only)
February 2016Campaign Reports (UI only)
January 2016Website Reports
December 2015Campaign Reports (Eversource only)
October 2015Website Reports
September 2015Website ReportsCampaign Reports (Eversource only)
August 2015Website ReportsSocial Media Report
July 2015Website ReportsSocial Media ReportCampaign Reports (Eversource only)
June 2015Website ReportsCampaign Reports (Eversource only)
May 2015Website Reports
April 2015Website ReportsSocial Media ReportCampaign Reports (UI only)
March 2015Website ReportsSocial Media Report
February 2015Website ReportsCampaign Reports (Eversoure only)
January 2015Website ReportsSocial Media Report
December 2014Website ReportsSocial Media ReportCampaign Reports
November 2014Website ReportsSocial Media ReportCampaign Reports (UI only)
September 2014Website ReportsSocial Media ReportCampaign Reports
August 2014Website ReportsSocial Media ReportCampaign Reports
July 2014Website ReportsSocial Media ReportCampaign Reports
June 2014Website ReportsSocial Media ReportCampaign Reports
May 2014Website ReportsSocial Media ReportCampaign Reports
April 2014Website ReportsSocial Media ReportCampaign Reports
March 2014Website ReportsSocial Media ReportCampaign Reports
February 2014Website ReportsSocial Media ReportCampaign Reports
January 2014Website ReportsSocial Media ReportCampaign Reports

Additional Information on Monthly Reports

Click here for an explanation and information on the indicators/metrics included in the website reports.

Click here for an explanation and information on the indicators/metrics included in the social media reports.

Our Partners

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