Skip to main content
 Marketing-Committee-&-Marketing-Committee-Marketing-Report.jpg
Energy Efficiency Board Marketing Committee Marketing Reports

Marketing Committee Marketing Reports

Background

The Eversource and United Illuminating marketing teams, as administrators of the Energy Efficiency Fund/C&LM programs, provide monthly reports on their marketing activities. These marketing reports are intended to support data-driven decision-making, enhance marketing effectiveness, and help the EEB Marketing Committee and the Companies measure and understand the performance of marketing efforts.

The companies produce three types of reports:

  1. Website reports which provide indicators on the performance of the Energize Connecticut website;
  2. Social media reports which provide indicators on the effectiveness of the Energize Connecticut social media channels; and
  3. Campaign and campaign activity reports which provide indicators and documentation on the series of activities that support energy efficiency services and products (like Home Energy Solutions).

 

These reports are updated on a monthly basis. 

Monthly Reports

Below please find the monthly marketing reports provided by the Companies.

Period Website Reports Social Media Reports Campaign reports
September 2014 Website Reports Social Media Report Campaign Reports
August 2014 Website Reports Social Media Report Campaign Reports
July 2014 Website Reports Social Media Report Campaign Reports
June 2014 Website Reports Social Media Report Campaign Reports
May 2014 Website Reports Social Media Report Campaign Reports
April 2014 Website Reports Social Media Report Campaign Reports
March 2014 Website Reports Social Media Report Campaign Reports
February 2014 Website Reports Social Media Report Campaign Reports
January 2014 Website Reports Social Media Report Campaign Reports

Additional Information on Monthly Reports

Click here for an explanation and information on the indicators/metrics included in the website reports.

Click here for an explanation and information on the indicators/metrics included in the social media reports.